💪 Early constitutions in Mexico often included clauses forbidding distributors from selling soft drinks. Why? Because back then, nobody believed a juice could compete against giant soda brands. Jumex proved them wrong.
If you manage to find a PDF copy of the original "Acta Constitutiva de Jugos del Valle" (Jumex’s legal name), you aren't just looking at a boring legal template. You are looking at the
Have you ever held a cold bottle of Jumex nectar and wondered how it all started?
📜 The act shows that the company wasn't founded by a powerful conglomerate, but by Don Eugenio López Rodea . He started with a small orchard in Tepotzotlán, State of Mexico. The legal purpose? Simply "to bottle and sell fruit juices."
#MexicanBusiness #Jumex #ActaConstitutiva #BusinessHistory #Entrepreneurship #MadeInMexico #FromZeroToHero
Here is why that dusty document is fascinating:
