If you have not heard of Allison Mutha, you are either over 50 or lying. In the past eighteen months, the 29-year-old former philosophy major has pivoted from “failed poet” to “intentionality architect.” She has 2.4 million followers across TikTok, Instagram, and the nascent “audio-only” platform Hum. She has a waiting list for her Mutha Method journal (spiral-bound, $47). And she recently closed a $4 million seed round for an app that reminds you to blink.
Then she checks her Instagram DMs. To pre-order the limited edition “Mutha Knows Best” candle (scent: bergamot and class anxiety), visit allisonmutha.co/shop. Use code STRANGEMAGIC for 10% off and a free PDF of “77 Affirmations for When You’re Feeling Mid.” allison mutha magazine article
She wants to heal your gut, hack your productivity, and sell you a $90 candle. And honestly? You’ll thank her for it. By Sloane Vanderbilt | Photography by Helena Graves | Strange Magic Magazine If you have not heard of Allison Mutha,
“I used to think noise was power,” she says, crossing legs that haven’t seen a razor or a free minute in a decade. She is wearing a beige linen muumuu that retails for $1,200 on her website, AllisonMutha.co . “Now I know that silence is the only currency that matters. That, and Substack referrals.” And she recently closed a $4 million seed
“I realized that vulnerability is just strategy with better lighting,” she admits, then catches herself. “Wait, don’t print that. Print that I said ‘vulnerability is the ultimate armor.’ That sounds better.”
Her detractors point out the hypocrisy. The $90 candle ( Mutha’s Grief ). The $500 “accountability pods.” The fact that she preaches “slow living” while releasing a new merch drop every six weeks.