Leo rubbed his eyes and read it again. His client, a regional home improvement chain called "Apex Build & Design," was in full panic. Their CEO, Marcus, had just returned from a cousin’s wedding in Palo Alto. The cousin, a junior VC associate, had spent the entire reception showing off his newly renovated kitchen on a sleek app called Houzz. "See?" the cousin had said, swiping through mood boards. "This is the future. Your Apex website looks like a digital phonebook from 2003."
Marcus’s reply was instant: "No. We need the 'Ideabooks.' My wife spends three hours a night on them. That's where the money is." houzz clone
Marcus’s face went red. "Why is the sink a microwave?" Leo rubbed his eyes and read it again
Leo, exhausted, said, "Because the CSV mapping failed. We can fix it manually—" The cousin, a junior VC associate, had spent