How To Determine Seasonality In A New Sem Account May 2026

By: The SEM Strategist

You’ve just been handed the keys to a brand new Search Engine Marketing (SEM) account. The budget is approved, the keywords are seeded, and the ad copy is written. But there is a ghost in the machine: Seasonality . how to determine seasonality in a new sem account

By Month 12, you won't be a new account anymore. You will be the expert who predicted the Q3 slowdown before the client even felt it. By: The SEM Strategist You’ve just been handed

For established accounts, you can look back at three years of data to see the summer slump or the Q4 spike. But for a new account? You have zero historical data. You don’t know if a sales drop in March is due to bad keywords or an industry-wide trend. the keywords are seeded