Marcus finally swiveled his chair. He smiled—the smile of a man about to dispel a very common myth.

“You don’t. You just open it. And the data finds you.”

“The data collection thing,” he corrected. “You sent out a link last week, remember? The ‘Client Satisfaction Survey’?”

Lena had been a project manager for twelve years, but she had never seen a week like this one. The annual client feedback report was due Friday, and her inbox was a graveyard of unread spreadsheets. Her team had conducted 200 post-service interviews, and the data—all of it—was scattered across handwritten notes, text messages, and voice memos.

“I don’t have the app,” she said. “How do I even download the results?”

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