Text in large, golden letters:
Suddenly, her laptop glows. A friendly, bald professor with a bowtie appears on screen. It’s . principles of marketing by philip kotler ppt
Maya is a baker, not a businessperson. She whispers to her laptop, “I don’t need marketing. I need customers.” Text in large, golden letters: Suddenly, her laptop glows
“Exactly. Marketing is not a battle of products. It is a battle of perceptions. You didn't bake bread. You baked belonging.” Text in large
— Philip Kotler
The Lost Bakery & The 4 P’s