Tiktok Attribution Window Online

If you’ve been running TikTok ads for more than a week, you’ve likely had this conversation with your boss or client:

What window are you currently using? Let us know in the comments below. tiktok attribution window

TikTok doesn't track a customer's life cycle forever. It sets a clock. If the customer buys after the clock runs out, TikTok takes zero credit—even if the ad was the reason they wanted the product. TikTok splits attribution into two categories. You need to treat them differently. If you’ve been running TikTok ads for more

"The what?"