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Interpretation: The rise in ADVT and SPA indicates that users are spending more continuous time on the platform—i.e., they are The greatest uplift is observed for interactive and serial content, confirming the hypothesis that narrative continuity drives immersion. 4.2. Content Performance | Category | % of Total Views | Avg. Viewing Time per Title | Revenue per View (USD) | |----------|------------------|----------------------------|------------------------| | Interactive (choose‑your‑own) | 12 % | 22 min | $0.84 | | Mini‑Series (3‑5 episodes) | 18 % | 19 min | $0.71 | | Traditional Long‑Form (≥30 min) | 27 % | 12 min | $0.44 | | Short Clips (<5 min) | 43 % | 4 min | $0.15 | transfixed adulttime

| Question | Finding (Q1‑2026) | |----------|-------------------| | | Average Daily Viewing Time (ADVT) rose from 41 min (Q4 2023) to 58 min (Q1 2026) – a 41 % increase . 31 % of users now exceed the 60‑minute threshold per session, up from 12 % in 2023. | | What content drivers are most effective? | “Interactive Storylines” (choose‑your‑own‑scene) and “Mini‑Series” (3‑5 episode arcs) generate 2.3× higher ADVT than static titles. | | What growth levers remain untapped? | • Mobile‑first UI optimisation (currently 23 % lower completion rates). • Tiered loyalty rewards (absent in current pricing). • Targeted “late‑night” push notifications (open‑rate 4 % vs. 12 % industry average). | Contact: analytics@insightgrp

Insight Analytics Group Lead Analyst – Maya Patel Data Scientist – Luis Hernández UX Research Lead – Chloe Nguyen Viewing Time per Title | Revenue per View