Tuya Inc -

But here is the twist: Tuya is smarter than a light switch. They realized that selling modules for smart bulbs is a low-margin game. The real future is "SaaS" (Software as a Service) for businesses.

Tuya plays a brilliant game of chess. Because Tuya-powered devices speak a common protocol, a single Tuya app can control a lamp from India, a fan from Poland, and a garage door opener from Brazil. More importantly, Tuya bridges the giants. A single Tuya device can simultaneously work with Alexa, Google Assistant, and even IFTTT. tuya inc

But there is a shadow to this convenience. Critics call Tuya a "gateway to the gray market." Because the barrier to entry is so low, the market flooded with cheap, often insecure, devices that never receive firmware updates. Furthermore, all that lovely data—when you wake up, when you leave for work, when your kids come home—flows through Tuya’s cloud servers in China and the US. For privacy purists, that is a red flag the size of a bedsheet. But here is the twist: Tuya is smarter than a light switch