Umetrics May 2026

High five, right?

What it is: “Would you be disappointed if you could no longer use this product?” Why it matters: NPS (Net Promoter Score) asks “Would you recommend?” That’s lazy. The Coffee Shop Question measures emotional dependency. High disappointment = high retention. umetrics

What it is: The percentage of users who encountered a bug, a broken link, or a confusing flow and didn’t report it (they just left). Why it matters: For every 1 user who complains, 26 stay silent and churn. Your Grudge Report is your silent churn predictor. High five, right

What it is: The cumulative time between a user’s first action and their first expression of value. Why it matters: If your “Aha!” happens in 12 seconds, you win. If it takes 12 minutes, you lose. Measure this relentlessly. High disappointment = high retention

And the truth is simple:

Not so fast. You’re looking at — the big, dumb, easy-to-count numbers. They tell you what happened, but they never tell you why . They are the shadow on the wall, not the hand that casts it.

Build for that. Measure for that. That’s Umetrics. What user metric do you wish you could track but can’t? Reply to this post — I’m building a Umetrics toolkit and want your ideas.