Wells Fargo Request A New Debit Card _best_ ✦ [ CONFIRMED ]

Wells Fargo Request A New Debit Card _best_ ✦ [ CONFIRMED ]

PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.

Wells Fargo Request A New Debit Card _best_ ✦ [ CONFIRMED ]

User Research • Prototyping • UI Design • UI Development

wells fargo request a new debit card

Wells Fargo Request A New Debit Card _best_ ✦ [ CONFIRMED ]

[Address of your local branch, or use:] P.O. Box 6995 Portland, OR 97228-6995

[Current Date]

If there are any fees associated with this request, please charge them to my account. You may contact me at [your phone number] if you require any additional information.

Sincerely,

Thank you for your prompt assistance.

I am writing to request a new debit card for my Wells Fargo checking account ending in [last 4 digits of account number].

Wells Fargo Request A New Debit Card _best_ ✦ [ CONFIRMED ]

To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.


Searchers
know what they are looking for, use the search bar to look for the contents.

Navigators
know what type of content to look for. So they start navigating through pages to find them, often getting frustrated for getting lost in the navigation.

Receivers
are not comfortable using the system for its confusing UI. They want contents to be delivered  directly to them.
wells fargo request a new debit cardwells fargo request a new debit cardwells fargo request a new debit card

User Stories

“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”

Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

wells fargo request a new debit card

Wells Fargo Request A New Debit Card _best_ ✦ [ CONFIRMED ]

The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.

wells fargo request a new debit card
wells fargo request a new debit card
wells fargo request a new debit card
wells fargo request a new debit card

[Address of your local branch, or use:] P.O. Box 6995 Portland, OR 97228-6995

[Current Date]

If there are any fees associated with this request, please charge them to my account. You may contact me at [your phone number] if you require any additional information.

Sincerely,

Thank you for your prompt assistance.

I am writing to request a new debit card for my Wells Fargo checking account ending in [last 4 digits of account number].

Wells Fargo Request A New Debit Card _best_ ✦ [ CONFIRMED ]

From homepage to other subpages, here is how our website revamped.

Homepage

wells fargo request a new debit card

Segment Page

wells fargo request a new debit card

Product Page

wells fargo request a new debit card

Card Patterns Use Case

wells fargo request a new debit card

Wells Fargo Request A New Debit Card _best_ ✦ [ CONFIRMED ]

There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.

However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.