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Why? Because your brain is lazy. It loves novelty. Every time you switch from writing a report to checking Instagram, your brain gets a tiny squirt of dopamine. It feels like a reward. But in reality, you have just derailed your logical train of thought. To get back to the report, you have to re-orient yourself. That takes minutes. Do that twenty times an hour, and you have effectively wasted half your day.

Every morning, we reach for our phones before our feet touch the floor. We scroll through emails while brushing our teeth. We listen to podcasts at 2x speed while driving. We sit in Zoom meetings while secretly Slack-ing a coworker about lunch. We have confused busy-ness with business , and we are burning out because of it. Every time you switch from writing a report

The race to the bottom of the attention economy is a race you cannot win. The only winning move is not to play. To get back to the report, you have to re-orient yourself