We identify a central paradox:

A. J. Vance (Institute for Digital Infrastructure Studies)

The Paradox of the Key: Deconstructing the “Unblock Facebook App” Search Query as Digital Resistance and Consumer Ritual

Study the “rage quit” that follows a successful unblock (i.e., the user realizes they have nothing to post). Investigate the “unblock Facebook” search in languages without a future tense—because, as this paper shows, the block is always already there.